If you are a sales professional or want to become one, or if you are looking for a new sales job, you will face one of the toughest interview processes of any job seeker.
What is a CRM?
CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help companies manage customer relationships in an organized way.
Some of the many benefits it offers are: (1) it enables product management departments to identify and target customers, manage campaigns, and generate quality leads; (2) it streamlines information and processes for sales and accounting to more easily share information; (3) it’s a database tool for individualizing relationships with customers, keeping track of needs, spending, and service. All in one easily accessible system.
Most of my clients are using Salesforce.com for a CRM or a home brew Oracle system. A quality company will invest in this type of software. This may be a wonderful question to ask in an interview.
Selling Power magazine recently ran an article on 8 Trends That Are Driving CRM’s Future that will be good reading for any sales manager in laboratory sales, lab sales, biotechnology sales, pharma sales, medical diagnostics sales, hospital equipment sales, surgical supplies sales, imaging sales, clinical laboratory sales, DNA products sales, cellular and molecular products sales, and clinical device sales.
Article courtesy of Peggy McKee - Owner / Senior Headhunter at the nationally
recognized clinical and medical revenue recruiting team of PHC Consulting.
© Copyright 2008 PHC Consulting | All rights reserved
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